we created simply to make lives easier. like you, we're parents who understand the overwhelming number of choices you face and how helpful it can be when things are just a little bit easier – especially in those first years as you're figuring it all out.
meet our family of brands
whether you’re looking for easy, affordable basics to build out baby’s wardrobe or styles for the whole family, we’re here to make things easier for all!
simply magnetic me
easy, organic essential – that’s simply. offering bundles of footies and coveralls in sizes NB to 24M, simply’s outfits are designed to be the building blocks of your baby’s wardrobe. these affordable organic basics are made with 100% organic GOTS-certified cotton and the same innovative magnetic fasteners as simply’s sister brand, magnetic me.
offering a variety of styles, eco-friendly fabrics and exclusive seasonal prints, magnetic me is your fashion moment for the whole family! you’ll find easy magnetic outfits that make changes a breeze, a mama collection designed for one-handed nursing, plus toddler and kids pj’s up to 8Y, and so much more!
made by parents, for parents
when it comes to crafting clothing for families with little ones – the small stuff matters. that’s why, as parents ourselves, we know how helpful it can be to learn from those who have been there before. we use our real-life experience as parents and mission to make lives easier to design products that are smart, soft and sustainable.
we’re so happy to have you as part of the snap-free fam!
lots of love,
lauren & lawrence
I love Simply Magnetic Me!! Love the fabric, quality and colors. 10/10!
These pjs are the best! The quality is great and the material is so soft. Their customer service team is also the best. Will continue to buy from this company for as long as they make clothing that fits my children.