modal meets cotton

CloudStretch™ is lightweight, ultra-soft, and as the name implies, has just the right amount of stretch for movement and comfort

shop CloudStretch™

the jogger set

our first-ever women's style offers off-duty comfort for on-duty mamas - during pregnancy, nursing & beyond

shop women

magnetic closures

innovative magnets are quick, quiet & make dressing easier


eco-friendly fabrics, packaging & 100% carbon neutral shipping options  


everyday wardrobe pieces that fill your closet & simplify your life

reusable tote bag

great for storing everyday essentials - plus, it's pretty cute. items for toting: wipes & diapers, clean or dirty clothing, grocery hauls, farmer's market produce, and the list goes on.

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essential baby shower gifts

our footies and coveralls are the perfect baby shower gifts. magnetic closures make changes practically effortless and our supremely soft fabrics are cozy and sustainable.


Great quality fabric with ease of use at an affordable price point. Love these!

Alli M.

I love these!! I’m never going back to snaps.

Kiristin C.

Genius idea for dressing a squirming baby, changing one in the dark, and so, so soft.

Victoria M.

best sellers

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5-star favorite

resembling the night sky's glitter, our best-selling stardust is back in stock

shop stardust

perfectly paired

think your kids are cute now? wait 'til they're matching in coordinating prints

match with sibs

all the pinks

soft or bold, our mix-and-match bundles have every pink personality covered

shop pink outfits

less is more

we've assembled everything you need to make those first few months a little easier, for the best price

build a bundle

footie bundles

meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures


coverall bundles

time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe