organic essentials made simple

stock up baby's wardrobe with footies and coveralls made with easy magnets that parents love. the bigger the bundle the more you save!

shop now

building bundles

1. select bundles

pre-set bundles come in sets of
2, 4, 8 or 10 in a range
of colors and prints

2. mix and match

combine bundles to get the best
savings, automatically applied to
your cart; it's that easy!

3. bundle and save

the bigger you bundle, the more you
save! bundle 4 outfits and you save
10%
, bundle 10+ and save 20%

easy

no-fuss magnetic closures
and minimalist patterns

organic

GOTS certified from start
to finish, fabrics to dyes

essential

everything you need for baby,
and nothing more

hidden magnetic fasteners

our innovative magnetic fasteners are securely enclosed in soft, eco-friendly organic cotton. every outfit is made with GOTS-certified cotton to protect baby’s sensitive skin.

SHOP NOW

Discover Magnetic Me

Discover our sister brand Magnetic Me

Discover now

less is more

we've assembled everything you need to make those first few months a little easier, for the best price

SHOP ALL BUNDLEs

footie bundles

meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures

SHOP FOOTIES

coverall bundles

time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe

SHOP COVERALLS

Great quality fabric with ease of use at an affordable price point. Love these!

Alli M.

I love these!! I’m never going back to snaps.

Kiristin C.

Genius idea for dressing a squirming baby, changing one in the dark, and so, so soft.

Victoria M.