whoa, baby!
did you know a new baby needs to be changed every 2-3 hours? that’s 10-12 times per day. some days you’ll go through four outfits in one day, sometimes more and sometimes less.

essential
everything you need for baby,
and nothing more

easy
no-fuss magnetic closures
and minimalist patterns

organic
GOTS certified from start
to finish, fabrics to dyes
hidden magnetic fasteners
magnetic fasteners are securely enclosed in soft, eco-friendly fabrics like GOTS-certified cotton & modal. Only our premium fabric touches baby’s sensitive skin.
ready to bundle?
build baby's wardrobe with
bundles of 2 to 20. the bigger
the bundle, the more you save!
building bundles
2. mix and match
combine bundles to get the best
savings, automatically applied to
your cart; it's that easy!

less is more
we've assembled everything you need to make those first few months a little easier, for the best price
footies bundles
meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures
coverall bundles
time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe