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shop best sellers

shine bright

littles will shine in our bestselling stardust. this starry neutral print is back-in-stock in footies and coveralls.

shop stardust

coordinated cuddles

cuddle, play and match with sibs in our restocked best-selling coordinating prints in NB-24M.

match with sibs

playful in pink

from soft hues to bright and bold, our mix and match bundles have every pink personality covered. 

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shop multi-packs

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build a simply bundle

Great quality fabric with ease of use at an affordable price point. Love these!

Alli M.

I love these!! I’m never going back to snaps.

Kiristin C.

Genius idea for dressing a squirming baby, changing one in the dark, and so, so soft.

Victoria M.

essential baby shower gifts

our footies and coveralls are the perfect baby shower gifts. magnetic closures make changes practically effortless and our supremely soft fabrics are cozy and sustainable.

build baby's wardrobe

reusable gift bag

made from recycled materials, our reusable carry-all can be kept to store everyday essentials like diapers and wipes and makes a cute gift bag.

add gift bag

less is more

we've assembled everything you need to make those first few months a little easier, for the best price

build a bundle

footie bundles

meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures


coverall bundles

time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe


building baby's wardrobe

reasons to stock up

stock up and save


no-fuss magnetic closures
and minimalist patterns


GOTS certified from start
to finish, fabrics to dyes


everything you need for baby,
and nothing more