modal meets cotton

CloudStretch™ is lightweight, ultra-soft, and as the name implies, has just the right amount of stretch for movement and comfort

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the jogger set

our first-ever women's style offers off-duty comfort for on-duty mamas - during pregnancy, nursing & beyond

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SewSafe™
magnetic closures

innovative magnets are quick, quiet & make dressing easier

sustainably
made

eco-friendly fabrics, packaging & 100% carbon neutral shipping options  

must-have
essentials

everyday wardrobe pieces that fill your closet & simplify your life

reusable tote bag

great for storing everyday essentials - plus, it's pretty cute. items for toting: wipes & diapers, clean or dirty clothing, grocery hauls, farmer's market produce, and the list goes on.

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essential baby shower gifts

our footies and coveralls are the perfect baby shower gifts. magnetic closures make changes practically effortless and our supremely soft fabrics are cozy and sustainable.

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Great quality fabric with ease of use at an affordable price point. Love these!

Alli M.

I love these!! I’m never going back to snaps.

Kiristin C.

Genius idea for dressing a squirming baby, changing one in the dark, and so, so soft.

Victoria M.

best sellers

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5-star favorite

resembling the night sky's glitter, our best-selling stardust is back in stock

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perfectly paired

think your kids are cute now? wait 'til they're matching in coordinating prints

match with sibs

all the pinks

soft or bold, our mix-and-match bundles have every pink personality covered

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less is more

we've assembled everything you need to make those first few months a little easier, for the best price

build a bundle

footie bundles

meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures

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coverall bundles

time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe

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