the quintessential baby item made easier with magnets
fuss-free magnets to help littles dress themselves
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Great quality fabric with ease of use at an affordable price point. Love these!
I love these!! I’m never going back to snaps.
Genius idea for dressing a squirming baby, changing one in the dark, and so, so soft.
shop best sellers
resembling the night sky's glitter, our best-selling stardust is back in stock
think your kids are cute now? wait 'til they're matching in coordinating prints
all the pinks
soft or bold, our mix-and-match bundles have every pink personality covered
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building baby's wardrobe
reasons to stock up
from the minute a baby is born, there's a lot of "getting dressed" to do.
but no matter how many outfit changes you have in your future, baby wardrobes don't have to be complicated.
all you really need is a few simple silhouettes. and because life tends to get in the way, it's best to have some backups on hand.
here are some suggestions to help you always feel prepared.
essential baby shower gifts
our footies and coveralls are the perfect baby shower gifts. magnetic closures make changes practically effortless and our supremely soft fabrics are cozy and sustainable.
reusable gift bag
made from recycled materials, our reusable carry-all can be kept to store everyday essentials like diapers and wipes and makes a cute gift bag.
less is more
we've assembled everything you need to make those first few months a little easier, for the best price
meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures
time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe