bodysuits

the quintessential baby item made easier with magnets

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toddler pajamas

fuss-free magnets to help littles dress themselves

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Great quality fabric with ease of use at an affordable price point. Love these!

Alli M.

I love these!! I’m never going back to snaps.

Kiristin C.

Genius idea for dressing a squirming baby, changing one in the dark, and so, so soft.

Victoria M.

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5-star favorite

resembling the night sky's glitter, our best-selling stardust is back in stock

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perfectly paired

think your kids are cute now? wait 'til they're matching in coordinating prints

match with sibs

all the pinks

soft or bold, our mix-and-match bundles have every pink personality covered

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best sellers

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SewSafe™
magnetic closures

innovative magnets are quick, quiet & make dressing easier

sustainably
made

eco-friendly fabrics, packaging & 100% carbon neutral shipping options  

must-have
essentials

everyday wardrobe pieces that fill your closet & simplify your life

building baby's wardrobe

reasons to stock up

stock up and save

essential baby shower gifts

our footies and coveralls are the perfect baby shower gifts. magnetic closures make changes practically effortless and our supremely soft fabrics are cozy and sustainable.

build baby's wardrobe

reusable gift bag

made from recycled materials, our reusable carry-all can be kept to store everyday essentials like diapers and wipes and makes a cute gift bag.

add gift bag

less is more

we've assembled everything you need to make those first few months a little easier, for the best price

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footie bundles

meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures

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coverall bundles

time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe

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