For us, it starts with magnets. The next best *and equally as* important thing? Fabric.
Both of the fabrics we use fall in lockstep with our sustainability promise: we believe making good decisions for you and your family means making good decisions for our planet. By using fabrics that are gentle and safe on your skin and reduce environmental harm, we help you prioritize the health of your crew and the planet, too.
Let's get acquainted with our brand new, innovative fabric that is lightweight, ultra soft, and as the name implies, has just the right amount of stretch for movement and comfort.
CloudStretch™ is inspired by the desire for a fabric with additional stretch, while still having the softness of Simply's signature organic cotton. So, we blended it with long-lasting TENCEL™ modal, and what we came up with was nothing short of amazing with the perfect mix of soft, stretch, and comfort.
This fabric lets you move the way you want with unrestricted motion when rolling around, lounging, or playing all day.
it's sustainably sourced
CloudStretch™ is composed of two of the best fabrics for our planet: TENCEL™ modal that's sustainably sourced from beechwood trees and organic cotton.
CloudStretch™ fibers let your skin breathe and react to your body temperature to cool you down or warm you up when you need it the most.
comfort is key
Put all of these benefits together and you've got a lightweight, wear-anywhere go-to that is most definitely in your comfort zone.
Using organic cotton means cleaner and lower water usage, lower pesticide use, healthier soil, and a safer working environment for cotton farmers, compared to conventional cotton production. Feel comfort in the fact that many of our styles made of organic cotton are certified by GOTS—the very best, safest processing standard in the world.
High-quality, organic cotton is naturally hypoallergenic, so it's gentle on the most delicate skin. Plus, it's breathable, comfortable, and soft.
grown the natural way
GOTS standards require that cotton is at least 95% organic, woven with fibers that are grown the natural way without the use of pesticides, herbicides, harsh chemicals or GMOs.
promotes safer working conditions
Facilities must maintain fair labor practices at all times—hygienic working conditions, fair wages, no discrimination, child labor or excessive hours.
healthy for our ecosystem
Organic agriculture practices a safe production process that sustains the health of ecosystems, soils, and people.
clean and safe production
Very stringent criteria is used for pre-treatment, dyes, and oils. They must be biodegradable & free of harsh chemicals. Ammonia treatment, allergenic dyes, carcinogenic and suspected carcinogenic colorants, as well as dyes containing heavy metal are strictly prohibited.