experience simply


Simply is the starting point for new – and usually overwhelmed – parents and a trusted haven for experienced ones.

Our magnetic footies and coveralls are the easiest way to dress your little one, and now Simply’s bundles offer an easy solution to stocking up baby’s wardrobe with organic baby basics.

Now – 1,000s of snap-less footies later – we’ve created an even easier way to outfit your little one. Enter: Simply.

meet our family of brands

whether you’re looking for easy, affordable basics to build out baby’s wardrobe or styles for the whole family, we’re here to make things easier for all!

simply magnetic me


magnetic me


made by parents, for parents

I love Simply Magnetic Me!! Love the fabric, quality and colors. 10/10!

Pegah E.

These pjs are the best! The quality is great and the material is so soft. Their customer service team is also the best. Will continue to buy from this company for as long as they make clothing that fits my children.

Lais Y.