Our Footies Are Officially Award Winners!

Simply Magnetic Me footies have been named a 🏆Good Housekeeping 2023 Best Parenting Award Winner 🏆

We are proud to announce our footies have been named a Good Housekeeping 2023 Best Parenting Award Winner—excuse us while we pinch ourselves. What makes this award so special to us is that this very footie is part of the first collection we ever created, it helped get our company off the ground, and ever since, countless parents have called it their favorite.

Good Housekeeping Institute experts—including chemists, engineers, fiber scientists, registered dietitians and more—spent months evaluating hundreds of items using lab equipment and feedback from more than 100 parents who tested the products at home.

Featured in the Best-In-Class Clothing category, our footie was recognized for attributes that are most important when it comes to shopping for babies, kids and caregivers: innovation, safety, quality, convenience and value.

Read more about the footie features that Good Housekeeping tested and why we passed with flying colors.

Innovation + Safety

Analysts liked how well the magnets were sewn inside the garment and the fact that they weren't strong enough to cause a safety concern for little fingers. Instead of snaps or zippers, our magnetic closures are quick, quiet, and make outfit changes a breeze—they're especially a lifesaver for middle-of-the-night changes. Read more about our magnets here.

Comfort + Quality

Good Housekeeping Institute experts also evaluated overall comfort—cue our soft, cozy, and sustainably sourced fabrics in organic cotton and CloudStretch™. You can get a variety of colors and prints in sizes NB to 18–24 months.

Performance

Real parents put our footies to the test + they got an A. Testers told Good Housekeeping they were a big hit at home, with one saying she planned to buy several after trying it. Learn more about bundling and ways to save on magnetic essentials here.