New Back-To-School Routine, New Magnetic Collection For Kids

Introducing the Do It Myself Collection: kids playwear with ultra-soft fabrics & easy magnets for independent dressing.

We'll let you in on a little parenting secret: it's best to have your big kids' closets stocked with wardrobe staples—preferably those with high-quality fabrics in kid-friendly designs that you know your kids will wear over and over.

Introducing the Do It Myself Collection, the parent's solution to everyday dressing and comfortable style for big kids—available in sizes 2T-8Y.

Playwear styles in the most comfortable fabrics get a dose of color and personality, the kind your curious and creative kids will be excited to show off. Then, functional magnets are strategically placed on the garment to help your kids get dressed quickly and by themselves.

No struggles or the need to involve parents means their independent spirit flag flies high—a win for the whole household!

Discover the Do It Myself collection with kid essentials like hoodies, tops, and joggers that are soft, easy, and fit for every kid who wants to move through their day comfortably.



Our magnetic hoodie has all the essential elements of a wardrobe staple with signature magnets that make layering quick, quiet, and easy for all involved. French terry is made of 100% organic cotton and gives a lightweight, relaxed, and really soft feel. With stretchy cuffs and a roomy hood, it's a comfy, cozy layer that lets kids be kids.

Rugby, Polo & Oxford Staples

Rugby, Polo & Oxford Staples - magnetic me

Get the quintessential school look in rugby, polo or oxford shirts, redefined with innovative magnetic closures. No over-the-head struggles or a parent's help—it's a growing kid's dream. 100% organic cotton gives each a pleasingly soft feel with added stretch for constant movement, because, kids.


berry crush hoodie and pants - magnetic me

School just got a whole lot comfier in our jogger pants—great for everyday wear with magnetic pockets to keep kids' tiny treasures secure and in place. they're made from GOTS certified 100% organic cotton, which is soft, breathable, and good for the planet.

Play All Day Tops

play all day top - magnetic me

The play all day top is designed with the comfort and fit for kids to do just as its name suggests—play all day. A magnetic closure makes the neck opening extra wide and easy to pull over the head, and the jersey cotton feels relaxed with all-around stretch that gives kids the comfort and freedom to move.

Dress & Leggings Sets

logan + primrose toddler dress - magnetic me

A comfortable choice, our dress + legging sets comes with a flowy, empire waist dress and matching leggings fit for a fashionista. Magnetic closures make pulling the dress over the head much more manageable, while long-lasting modal fabric is designed to hold up for everyday wear at school or on the playground.