shop starter sets
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shop best sellers
5-star favorite
resembling the night sky's glitter, our best-selling stardust is back in stock
perfectly paired
think your kids are cute now? wait 'til they're matching in coordinating prints
all the pinks
soft or bold, our mix-and-match bundles have every pink personality covered
best sellers
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SewSafe™
magnetic closures
innovative magnets are quick, quiet & make dressing easier
sustainably
made
eco-friendly fabrics, packaging & 100% carbon neutral shipping options
must-have
essentials
everyday wardrobe pieces that fill your closet & simplify your life
building baby's wardrobe
reasons to stock up
from the minute a baby is born, there's a lot of "getting dressed" to do.
but no matter how many outfit changes you have in your future, baby wardrobes don't have to be complicated.
all you really need is a few simple silhouettes. and because life tends to get in the way, it's best to have some backups on hand.
here are some suggestions to help you always feel prepared.
essential baby shower gifts
our footies and coveralls are the perfect baby shower gifts. magnetic closures make changes practically effortless and our supremely soft fabrics are cozy and sustainable.
reusable gift bag
made from recycled materials, our reusable carry-all can be kept to store everyday essentials like diapers and wipes and makes a cute gift bag.
less is more
we've assembled everything you need to make those first few months a little easier, for the best price
footie bundles
meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures
coverall bundles
time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe