the quintessential baby item made easier with magnets

SHOP bodysuits

toddler pajamas

fuss-free magnets to help littles dress themselves

shop toddler

shop starter sets

View all

Great quality fabric with ease of use at an affordable price point. Love these!

Alli M.

I love these!! I’m never going back to snaps.

Kiristin C.

Genius idea for dressing a squirming baby, changing one in the dark, and so, so soft.

Victoria M.

shop best sellers

5-star favorite

resembling the night sky's glitter, our best-selling stardust is back in stock

shop stardust

perfectly paired

think your kids are cute now? wait 'til they're matching in coordinating prints

match with sibs

all the pinks

soft or bold, our mix-and-match bundles have every pink personality covered

shop pink outfits

best sellers

View all

magnetic closures

innovative magnets are quick, quiet & make dressing easier


eco-friendly fabrics, packaging & 100% carbon neutral shipping options  


everyday wardrobe pieces that fill your closet & simplify your life

building baby's wardrobe

reasons to stock up

stock up and save

essential baby shower gifts

our footies and coveralls are the perfect baby shower gifts. magnetic closures make changes practically effortless and our supremely soft fabrics are cozy and sustainable.

build baby's wardrobe

reusable gift bag

made from recycled materials, our reusable carry-all can be kept to store everyday essentials like diapers and wipes and makes a cute gift bag.

add gift bag

less is more

we've assembled everything you need to make those first few months a little easier, for the best price

build a bundle

footie bundles

meet our essential footies, in ultra-soft 100% organic cotton with no-fuss magnetic closures


coverall bundles

time to let the tootsies out! this easy, organic cotton one-piece is the foundation of every baby’s wardrobe