who we are
In 2010, we launched Magnetic Me, our first babywear line dedicated to making life easier for parents, with super-soft, eco-friendly materials and our signature SewSafe magnetic closures. Now—1,000s of snap-less footies later—we want to outfitting your little one even easier.
Enter Simply: an organic collection of soft, versatile essentials designed to serve as the building blocks of your baby’s wardrobe—whether you’re awaiting your first newborn or restocking your growing babe’s drawers for the umpteenth time.
easy
our pieces are thoughtfully designed for every baby—no matter how many outfit changes that little one has in store
organic
GOTS certified from start to finish,
we only use 100% organic cotton,
dyes, and processes
essential
footies and coveralls your little one can wear all day, every day. Everything you need, nothing you don’t
our sustainability promise
We believe making good decisions for your baby means making good decisions for your planet. That’s why we’ve made every effort to ensure our products and processes are as low impact as possible, from start to finish. Simply only uses:
-100% GOTS-certified organic cotton with the softest handfeel
-GOTS-certified dyes that are free from toxins and conserve water due to a high absorption rate
-Recycled, biodegradable, and compostable packaging
